02 / Modeling
Translating patterns into people.
With our research synthesized, two distinct user behaviors emerged: players seeking quick reference to data they'd already learned (frame data, item builds, matchup info), and players seeking onboarding into systems they didn't yet understand. These became Hector and Arlie.
Hector emerged directly from interview patterns. KSU's Marietta campus — formerly Southern Polytechnic — has a significant engineering and CS student population that overlapped strongly with competitive gaming engagement. Local FGC participants, League players, and one internationally-competing player surfaced consistent themes: reliance on stat trackers, preference for quick-reference formats over long-form content, and frustration that in-game information was insufficient for serious learning.
Arlie was a more deliberate construction. Goal-Directed Design pairs personas to surface tensions, and Hector alone would have over-indexed the design toward power users. Looking back, her construction relied more on reasonable assumption than direct interview synthesis — with more time, I'd have weighted research toward casual players to validate or revise her needs profile.
The end product needed to serve both without compromising either: depth without overwhelm, accessibility without condescension.
H
Hector
Primary · Mid-to-late 20s · Software engineer · Casual esports competitor
Behavior: Knows what he's looking for and needs to get there fast. Uses external resources because in-game information is insufficient.
Needs
- Quick, easy access to information
- Easy access to saved information
- Intuitive search
- Information that's easily understandable
- The community aspect
Obstacles
- Information isn't centralized
- Information not well presented or documented
- Most character info lives in unmoderated, gatekept Discords
Wants
- Technical descriptions
- Player analytics tracking
- Minimalist layout, minimal distractions
- Information separated by skill level
A
Arlie
Secondary · 20s · University student · Casual gamer
Behavior: Doesn't yet know what she doesn't know. Looking for an onramp into systems she hasn't learned.
Needs
- Well organized information
- Comprehensive info in video or info-graphics
- Good onboarding process
- Good navigation
Obstacles
- Information is disorganized and not always trustworthy
- Doesn't know which resources to use — doesn't know how much she doesn't know
Wants
- Visually appealing interface
- Comprehensive graphics paired with information
- Background information
Note on the artifact: The original persona document leaned on demographic framing — gendered photos, urban/rural labels, relationship status — that 2022-era persona conventions encouraged but that didn't earn its place analytically. The redesigned cards above keep what's actually research-derived (age range, occupation, behavioral category, and the Needs / Obstacles / Wants synthesis) and drop what wasn't.